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About Us & Our Mission

My name is Janis Tello, CEO & Head of Design for FEMME. I am a single mother of 3, in my mid 30’s without a design degree or any formal design training. I am Colombian, Russian & Dominican decent. I was born and raised in Hollywood, CA. Not the glitz and glamour version, but the one we rarely see depicted in movies or media. I come from an economically challenged environment & background where fashion wasn’t really a priority, or something, we put too much importance over. Shelter and food were at the top of the list. If we had a decent pair of shoes without holes and the basics, we were, well, happy.

Although I was economically challenged, I was intrigued and fascinated by fashion and all that I could do with it in terms of creating something out of nothing. From playing with the one doll we were gifted each year, making her paper clothes and accessories to sketching things I only dreamed of having. 

In order to make this dream a reality I suffered many failures and hardships but with hard work, dedication, and persistence I now have the privilege and honor to design & manufacture fashion pieces that have been worn by celebrities and women across the planet. 

I have an immense love and respect for all living things and mother earth. Our team is constantly sourcing and using materials in the creation of all our products that ensure we minimize harmful effects to our planet. We craft all our footwear from vegan materials. We reuse or repurpose materials that would otherwise be considered waste and transform them into footwear and clothing. Our tags, boxes and any paper related materials are all 100% biodegradable & crafted from recyclable materials. 


FEMME LA currently owns and operates small factories here within the US and overseas. We steer away from fast fashion sweatshops and primarily hand make orders as they come in. This allows us to not over mass produce pieces that cause huge amounts of waste. Unused, unsold fashion pieces are not only polluting our environment from manufacturing them, but they represent huge financial losses for everyone involved in the supply chain – manufactures, distributors and retailers but above all our planet.  


I want to personally thank you, each and every one of you, from the bottom of my heart, together, we can work to leave this planet a better place for our children. Your continued support not only supports us but our mission that fashion can be sustainable, eco-friendly, respectful to both our planet and its habitants.

So, cheers to YOU a FEMME that is intelligent, courageous, fierce, strong, adventurous, unique, conscious, and beautiful! We have been there with you for celebrations, Birthdays, weddings, promotions, business launches, graduations, first dates, you got the job or just a night out with the girls. I am so grateful & honored to share these memories with all of you. Thanks for bringing us along.    


We appreciate you. 


With gratitude and love,

Janis Tello CEO & Designer  & FEMME Family