About Us & Our Mission
My name is Janis Tello, CEO & Head of Design for FEMME. I am a single mother of 3, in my mid 30’s without a design degree or any formal design training. I am Colombian, Russian & Dominican decent. I was born and raised in Hollywood, CA. Not the glitz and glamour version, but the one we rarely see depicted in movies or media. I come from an economically challenged environment & background where fashion wasn’t really a priority, or something, we put too much importance over. Shelter and food were at the top of the list. If we had a decent pair of shoes without holes and the basics, we were, well, happy.
Although economically challenged, I was intrigued and fascinated by fashion and all that I could do with it in terms of creating something out of nothing. From playing with the one doll we were gifted each year, making her paper clothes and accessories to sketching things I only dreamed of having.
In order to make this dream a reality I suffered many failures and hardships but with hard work, dedication, and persistence I now have the privilege and honor to design & manufacture fashion pieces that have been worn by celebrities and women across the planet.
FEMME LA currently owns and operates small factories here within the US and overseas. We steer away from fast fashion sweatshops and primarily hand make orders as they come in.
We are an eco & sustainable brand whose business model is to limit our own carbon footprint. We do so by producing only what is ordered and hold minimal amounts of stock. The fashion industry, believe it or not, is the second-largest polluter in the world. Third in water pollution and second in consumer chemicals. Fashion is also responsible for 92 million tons of solid waste per year globally. The fashion industry has a major problem and we are trying to do our very best to limit our participation in all of this.
I have an immense love and respect for all living things and mother earth. Our team is constantly sourcing and using materials in the creation of all our products that ensure we minimize harmful effects to our planet. We handcraft all our footwear from vegan materials, including glues or dyes used. We reuse or repurpose materials that would otherwise be considered waste and transform them into footwear. Our tags, boxes and any paper related materials are all 100% biodegradable & crafted from recyclable materials.
I want to personally thank you, each and every one of you, from the bottom of my heart, together, we can work to leave this planet a better place for our children. Your continued support not only supports us but our mission that fashion can be sustainable, eco-friendly, respectful to both our planet and its habitants.
So, cheers to YOU a FEMME that is intelligent, courageous, fierce, strong, adventurous, unique, conscious, and beautiful! We have been there with you for celebrations, Birthdays, weddings, promotions, business launches, graduations, first dates, you got the job or just a night out with the girls. I am so grateful & honored to share these memories with all of you. Thanks for bringing us along.
We appreciate you.
With gratitude and love,
Janis Tello CEO & Designer & FEMME Family